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    Hygiene Incontinence products

    Incontinence products

    In industrialized nations life expectancy is continuously rising and societies are aging. This results in many challenges and raises many questions such as: How do we ensure that older people enjoy a good quality of life?

    This involves dealing with the important issue of incontinence. Frequently the people concerned feel embarrassed; they avoid being close to other people as they fear that someone may smell the urine, or they hardly drink any water before they leave their homes because they are afraid that their pads might overflow.

    Consumer needs
    Leakage prevention
    Wearing comfort
    Invisible, underwear like products
    Odor protection
    Skin protection

    Market studies

    Market studies have shown that incontinence products must, above all, fulfill two criteria:
    - 1st they need to absorb large quantities of urine safely and discreetly.
    - 2nd they need to prevent odor effectively. Only discreet and reliable incontinence pads and underwear allow their
       wearers to lead an active social life.

    BASF’s HySorb® advanced Odor Control has been specifically developed to meet these requirements. Its excellent absorption performance keeps the skin dry, maintains a neutral ph and allows the design of even thinner diapers. Further more its innovative formula delays the formation of urine odor from ammonia for up to nine hours, providing a new level of confidence and comfort for people with incontinence.

    More Information about BASF’s HySorb® advanced Odor Control

    World Facts

    • Many adult incontinence customers use fem care articles rather than adult incontinence items, due to shame or a comfortable fit

    • Today‚Äôs global market penetration is only 10%. Adult incontinence products will reach a penetration of 13% by 2020