Global
Hygiene

Feminine hygiene products

Leading an active life without constraints – day after day: Superabsorbents are the secret behind today's trend towards smaller and thinner sanitary napkins, improving a woman's wellbeing so she can always feel at her best.

Modern feminine care products consist of thin cores that are manufactured directly or use airlaid technology and are low-loaded with superabsorbents.

For feminine-care products the absorption of blood is an important requirement and BASF superabsorbents provide this feature whilst retaining good core integrity.

Consumer needs

  • Thin, body-conforming products

  • Natural ingredients

  • Anti-bacterial treatments

  • Fashionable design

World Facts

60%

is only the global market penetration by now.

  • Fem care products are among the first hygiene items entering a market when GDP/capita grows.
  • Fem care articles offer health and social benefits, allowing women to participate in school and other activities of social life.
  • Product preferences strongly depend on cultural aspects, e.g. tampon use is very limited in China.

BASF Global Hygiene Portfolio

HySorb®

With HySorb® the BASF’s Hygiene business offers a comprehensive portfolio of state-of-the art superabsorbents.

Tanklager der BASF in Ludwigshafen / Tank storage facility at BA

HySorb® Biomass Balanced

It is the only available high-performance superabsorbent polymer based on renewable raw materials with a sustainability certificate.

SAVIVA®

SAVIVA®, the next generation of superabsorbent polymer is based on a pioneering technology platform, the droplet polymerization.