Feminine hygiene products

Leading an active life without constraints – day after day: Superabsorbents are the secret behind today's trend towards smaller and thinner sanitary napkins, improving a woman's wellbeing so she can always feel at her best.

Modern feminine care products consist of thin cores that are manufactured directly or use airlaid technology and are low-loaded with superabsorbents.

For feminine-care products the absorption of blood is an important requirement and BASF superabsorbents provide this feature whilst retaining good core integrity.

Consumer needs

Thin, body-conforming products
Natural ingredients
Anti-bacterial treatments
Fashionable design

World Facts

50^%

is only the global market penetration by now.

Fem care products are among the 1st hygiene items entering a market when GDP grows
Fem care articles offer health and social benefits, allowing women to participate in school and other activities of social life
Product preferences strongly depend on cultural aspects, e.g. tampon use is very limited in China

BASF Global Hygiene Portfolio

HySorb®

With HySorb^® the BASF’s Hygiene business offers a comprehensive portfolio of state-of-the art superabsorbents.

Tanklager der BASF in Ludwigshafen / Tank storage facility at BA

HySorb® biomass balanced

It is the only available high-performance superabsorbent polymer based on renewable raw materials with a sustainability certificate

SAVIVA

SAVIVA, the next generation of superabsorbent polymer is based on a pioneering technology plattform, the droplet polymerization