Feminine hygiene products

Consumer needs

  • Thin, body-conforming products
  • Natural ingredients
  • Anti-bacterial treatments
  • Fashionable design

World Facts


is the global market penetration by now

  • Fem care products are among the first hygiene items entering a market when GDP/capita grows.
  • Fem care articles offer health and social benefits, allowing women to participate in school and other activities of social life.
  • Product preferences strongly depend on cultural aspects, e.g. tampon use is very limited in China.

BASF Global Hygiene Portfolio