Global
Hygiene

Baby diapers

109914620

They are true high-tech products that, over the years, have become more comfortable, thinner and more absorbent. The main reason lies in the use of innovative superabsorbent polymers.

With their help it has been possible to develop thinner diapers that not only keep babies dry for a longer time, offer more freedom of movement and due to material savings even contribute to sustainability.

We offer optimized products for a wide range of diaper cores, from high to low fluff content with a high absorption capacity, permeability and absorbency under load. 

Consumer Needs

  • Leakage prevention

  • Skin protection and conditioning

  • Wearing comfort

  • Improved sustainability, eco labels & waste reduction

  • Special design

World Facts

45 %

of all babies will have a diaper by 2025

  • About 370,000 babies are born every day, 40% currently start life in a disposable diaper.
  • 5 diapers per day till 2.5 years = full market penetration in emerging markets. Today some babies live with only0-1  diaper a day
  • 5 diapers per day till 2,5 years plus 2 diapers till 3,5 years= full market penetration in developed markets: Most babies live with full usage rate

More and more people can afford to buy hygiene products

• ChinaReal GDP/capita growth is at around 5,5% per       year, Urbanisation rate (currently 60%) is strongly           increasingIndia: Real GDP/capita growth of 5,5% per year, number of middle-income earners is expanding           rapidly at 30% a year on average

• Brazil: number of middle-class households already increased dramatically within last 10 year

 

Consumption patterns for hygiene products can vary greatly among emerging markets because of culture, religion, climate etc.

  • While e.g. disposable baby diapers are already widely used in Latin America, only a very small number of Indian babies ever get to see one
  • Even within a country there can be significant differences: In China open crotch pants are common in rural areas but hardly in cities like Shanghai or Hong Kong.

BASF Global Hygiene Portfolio

HySorb®

With HySorb® the BASF’s Hygiene business offers a comprehensive portfolio of state-of-the art superabsorbents. 

Tanklager der BASF in Ludwigshafen / Tank storage facility at BA

HySorb® Biomass Balanced

It is the only available high-performance superabsorbent polymer based on renewable raw materials with a sustainability certificate.

SAVIVA®

SAVIVA®, the next generation of superabsorbent polymer is based on a pioneering technology platform, the droplet polymerization.