Feminine hygiene products

Leading an active life without constraints – day after day: Superabsorbents are the secret behind today's trend towards smaller and thinner sanitary napkins, improving a woman's wellbeing so she can always feel at her best.

Modern feminine care products consist of thin cores that are manufactured directly or use airlaid technology and are low-loaded with superabsorbents.

For feminine-care products the absorption of blood is an important requirement and BASF superabsorbents provide this feature.

Consumer needs

Thin, body-conforming products
Natural ingredients
Anti-bacterial treatments
Fashionable design

World Facts

Only
60^%

is the global market penetration by now

Fem care products are among the first hygiene items entering a market when GDP/capita grows.
Fem care articles offer health and social benefits, allowing women to participate in school and other activities of social life.
Product preferences strongly depend on cultural aspects, e.g. tampon use is very limited in China.