End consumer need hygiene products with increased benefits as for example comfort, well-being and discreetness.
They ask for affordable products and have awareness for the waste topic.
For our customers renewable raw materials and increased efficiency are important to innovate and differentiate through their products and to achieve their sustainability goals.
Our major product offerings have at least one specific advantage with respect to our customers and end consumers needs:
Sustainable Solution Steering® is an assessment tool used to analyze and classify our products with the goal of assessing the sustainability contribution of each of our products in its specific application. Based on our approach we evaluate the entire value chain and take into consideration industry- and region-specific views of our markets. We strive to achieve a balance between the three dimensions of sustainability – economy, environment and society.
Our customers can expect from BASF the consistent and innovative solutions they have always received. At the same time, they are looking to contribute to a more sustainable future where being environmentally and socially responsible goes hand in hand with running a profitable business. Therefore, BASF has embedded sustainability in its corporate purpose: “We create chemistry for a sustainable future.”