Mother holding baby son applying face cream in mirror
Personal Care & Hygiene

Personal Care & Hygiene

Personal Care & Hygiene

Personal Care & Hygiene

We provide the resources of a global industry leader along with the consumer insights and innovative drive our customers expect. All personal care and hygiene segments profit from our winning combination of worldwide reach, technological power and formulation know-how.

A group of young hikers sitting on some rock formations, smiling at each other.
Welcome to BASF’s Personal Care Business
We create solutions that anticipate consumer needs, enabling our customers to develop products with lasting market relevance and attractiveness. Learn more about our ingredients, concepts, and formulations for the cosmetics industry.
A baby curiously crawling on a light grey carpet floor.
Welcome to BASF’s Hygiene Business