01ANUNFS Portrait of preteen sister and older sister in hammock.
Hygiene

Hygiene

Feminine hygiene products

Leading an active life without constraints – day after day: Superabsorbents are the secret behind today's trend towards smaller and thinner sanitary napkins, improving a woman's wellbeing so she can always feel at her best.

Modern feminine care products consist of thin cores that are manufactured directly or use airlaid technology and are low-loaded with superabsorbents.

For feminine-care products the absorption of blood is an important requirement and BASF superabsorbents provide this feature.

Consumer needs

  • Thin, body-conforming products
  • Natural ingredients
  • Anti-bacterial treatments
  • Fashionable design

World Facts

     Only
 60%

is the global market penetration by now

  • Fem care products are among the first hygiene items entering a market when GDP/capita grows.
  • Fem care articles offer health and social benefits, allowing women to participate in school and other activities of social life.
  • Product preferences strongly depend on cultural aspects, e.g. tampon use is very limited in China.

BASF Global Hygiene Portfolio

C 100 Sudio  HySorb und Saviva  Superabsorber
HySorb®
With HySorb® the BASF’s Hygiene business offers a comprehensive portfolio of state-of-the art superabsorbents.
Im Werksteil Friesenheimer Insel des BASF-Verbundstandorts Ludwigshafen stehen 50 Tanks, die die Produktionsanlagen mit Einsatzstoffen versorgen. Die Tanks haben zusammen etwa ein Fassungsvermögen von 350 Millionen Litern an Petrochemikalien wie Butan, Benzol und Naphtha. 

The Friesenheim Island section of BASF’s Verbund site in Ludwigshafen is home to 50 tanks that supply the production facilities with feedstocks. The tanks have a combined total capacity of around 350 million liters of petrochemicals such as butane, benzene and naphtha.
HySorb® Biomass Balanced
It is the only available high-performance superabsorbent polymer based on renewable raw materials with a sustainability certificate.
C 100 Sudio  HySorb und Saviva  Superabsorber
SAVIVA®
SAVIVA®, the next generation of superabsorbent polymer is based on a pioneering technology platform, the droplet polymerization.