News Releases

FLORHAM PARK, NJ, October 15, 2025 – In response to the growing demand for effective solutions for sensitive skin, BASF’s Personal Care business has introduced Ameriflor™ Calm, a botanical active ingredient that has been shown to make sensitive skin more resilient. This innovative product not only helps to reduce redness appearance and trans-epidermal water loss but also defends against environmental aggressors. Sourced from regenerative organic certified farms in Oregon by the Regenerative Organic Alliance and produced in the United States at a manufacturing site that runs on 100% renewable electricity, Ameriflor Calm exemplifies BASF’s commitment to sustainability and ethical practices.

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At this year’s SEPAWA Congress, taking place from October 15 to 17 in Berlin, Germany, BASF will present its latest innovations for the cosmetics industry, continuing on its path Beyond Beauty with the launch of #TextureVibes – a concept inspired by social media trends and the evolving preferences of Gen Z and Generation Alpha.

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Scientists from BASF will present their latest research findings at the 35th International Federation of Societies of Cosmetic Chemists (IFSCC) Congress from September 15-18. The company’s poster and podium presentations will cover a range of innovative topics, including, among others, the role of Corynebacteria in skin aging, a holistic approach to microbiome-friendly skin care, and a new retinol delivery system for enhanced stability. Themed “The Future in Science,” the congress will be hosted by the Société Française de Cosmétologie in Cannes. It spotlights advancements in the field of cosmetic science, while fostering collaboration among industry professionals.

Amsterdam, Netherlands – April 9, 2025 – During in-cosmetics Global in Amsterdam, BASF's Personal Care business unit received three Innovation Prizes from the German consulting agency BSB. At the same time, the company was named the most popular supplier ranked by product searches on SpecialChem. The platform provides access to a free industry product database of cosmetic and personal care ingredients. “It’s an honor to be recognized for our commitment to developing and delivering cutting-edge, sustainable solutions that meet the evolving needs of our customers and consumers worldwide. This recognition fuels our passion to continue pushing the boundaries of what is possible in the personal care industry,” said Peter Weinert, Vice President, Business Management Personal Care Europe, Middle East, and Africa at BASF.

This News Release is only available in English.