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    Inspired by Life

    We provide the resources of a global industry leader along with the consumer insights and innovative drive our customers expect. In all personal care and hygiene segments, they profit from our winning combination of worldwide reach, technological power and formulation know-how.

    Personal Care - Caring for your Customers

    BASF’s focus on consumer trends, specific industry requirements, and ability to innovate and bring new products rapidly to market contribute strongly to the success of customers – making BASF a valued partner for the personal care industry.

    Highlighting Hygiene

    We are developing superabsorbent polymers with innovative properties enabling our customers to design new generations of diapers and hygiene products. With a global network of research, production and service sites, we are a leading partner of the global hygiene industry.

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